Furthermore, since his creation He-Man has achieved gay icon status and amassed an LGBT following-specifically amongst gay men. Moreover, the character has been noted for his sex appeal towards gay men. The queer reading of He-Man's character and his relationship with Skeletor has also been utilized in advertisements and for charity. 2.1.1 He-Man and the Masters of the Universe (2012).Īccording to various insiders and employees, Mattel is aware of He-Man's gay icon status and following, and his perception as a gay man something to which the company is receptive.2.2.1 He-Man and the Masters of the Universe (1983).2.2.3 The New Adventures of He-Man (1990).2.2.4 He-Man and the Masters of the Universe (2002).2.2.5 Masters of the Universe: Revelation (2021).2.2.6 Masters of the Universe (CGI reboot, 2021).2.3.1 He-Man and She-Ra:The Secret of the Sword (1985 animated film).2.3.2 Masters of the Universe (1987 film).2.4.1 Masters of the Universe Classics (2008).In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from Star Wars, due to the $750,000 license ($3,645,724.96 in 2021 dollars) required up front.
